Siena Launches La Strada

Friday, July 26, 2019



[Siena Introduces Woven Broadloom Carpet]

WASHINGTON D.C. July 26, 2019 –SIENA further expands their sophisticated product portfolio by launching La Stradaa 45-ounce solution-dyed nylon woven carpet.  A first of its kind in the Siena collection, La Strada is a velvet weave, cut and loop construction that combines the performance inherent in woven carpets with a modern elegant design. Classic neutral colors are intertwined with multi-colored, multi-lustered yarns creating a unique and visually stunning pattern.



Director of Sales, Rick Evans comments, “Woven carpets have existed for 200 years, but none quite like this. La Strada’s precise texture is formed by combining multiple ends of high-performance yarns into a single loop. This unique woven-velvet construction creates carpet textures unlike other woven carpets and without equal from today’s tufted offerings.”


La Strada is available in 8 different colorways designed to complement the full range of Siena products.


SIENA, is a national architectural products brand that together with our sales, design, and manufacturing partners, offers a curated selection of floor covering products to the A&D community. Siena represents the unique combination of exciting yet enduring designs and product dependability. We are focused on blending these high-quality products with world-class customer service and support. This vision has made a noticeable impact in the specified flooring world and as a result today Siena is a well-known importer, distributor, and manufacturer of distinctive carpet, carpet tiles, and environmentally responsible hard surface products. Our products are sourced from wood, nylon, vinyl, cork, rubber, and other natural raw materials. Whether enhancing a high profile corporate office, educational facility, retail, hospitality or healthcare environment Siena’s products have been carefully selected to coordinate together and evoke a timeless and sophisticated aesthetic.


About Siena

Founded in 2012 by floor covering industry veterans and headquartered in Washington, D.C., Siena, is a rapidly growing international brand of quality driven architectural products and floor covering solutions.  For the SIENA experience visit and join us on Facebook, Instagram and Twitter.

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If you would like more information about this topic, please contact Rick Evans at 888-977-4362 or email at